Increasing organic traffic flow to your site, blog or article is an important marketing tool. A decrease in traffic flow suggests that your rankings in the search engines is quite low. However, one can increase organic flow/traffic to their websites by SEO On-Page Optimization. This is a SEO tool used by marketers and promoters in various sectors.
On-page optimization refers to all the factors that will have considerable effect on a Website/page listing on search engines. These factors can however be controlled by source coding on the page. Some of the examples known of on-page optimization are keyword placement and density, meta tags and actual HTML. It is actually one of the most important steps in SEO. Below are some on-page techniques that are quite useful. Most large brands use Media Agencies to do their digital work for them, most of whom will also offer SEO. There are also some agencies that specialise in SEO such the SEO agency London – NKG.
Title optimization is the very first technique that helps in website optimization. The website’s title tag should be short,precise and descriptive. It is the first item that will be shown and indexed by search engines. It will hence be given priority and so should you when making a title for your website. Make it appealing to get higher rankings. The title may include the site’s name, business name, product on sale, a phrase or even your own name. NKG is also known as the SEO expert London.
Meta tag descriptions have to atleast contain a brief description of the site, i.e. the product on sale, the business of the person involved. This is a selling snippet for the website. If searchers find it appealing then traffic flow to the site increases and they will have interest on reading what is on the site.
HTML tags are important in showing parts o your site that you would most importantly want you readers to see. The can be in italics, made bold or even capitalized. They define the page title or other sections that are important in the site.
Keyword placement and density needs to be balanced to make your text readable and clear. If this is done correctly, the keyword is emphasized and the text captures the attention of the reader. The use of power-words such as free, top and cheap also captures the reader’s attention and increases traffic flow to the site. Keywords are important and the Search Taxonomy by NKG has showed a massive shift in thinking.
Through SEO On-Page Optimization, marketers and promoters will be able to increase organic traffic/flow to their websites and hence increase on productivity by drawing in more clients to their sites. So get your site optimized and enjoy the advantages that come with service.